World-class packaging. SMART-embossing: new branding opportunities

SMARTembosser, developed by Berhalter, increases the branding capabilities of foil die-cut lids.

During 2020, MILK Packaging Factory has invested about one million euros in increase production and technological capacity. So, most of the funds were spent on the cutting press of the Swiss company BERHALTER, which produces the most modern, high-quality and reliable equipment.

BERHALTER is BENTLY in the world of cutting equipment.

The factory managers told about the advantages of the new equipment.

«One of the key reasons of purchasing a BERHALTER press is the ability to emboss lids along the sealing contour, it is so-called SMART-embossing. This type of embossing is widely used abroad, but it is a innovation for the Russian market. Such lids not only meet the functionality requirements, but also solve marketing problems,» says the Production Director of Prezent upakovka LLC Pavel Pronin. «Embossing is a technical requirement for all aluminum die-cut lids, which is traditionally performed using a solid pattern. SMART-embossing allows to select the place on the lid where the embossing will be applied, thus leaving most of the lid smooth and without affecting any graphics.»

«Lids can be printed with bright colors, with more space for information about the product without design distorting on a smooth surface. Due to the lack of embossing over the entire area, the packaging looks more attractive. One of the most important features of the BERHALTER press is the possibility of applying individual embossing. It can be anything-a logo, trademark, branding. That’s how you will not only highlight your product, but also protect it from fakes.

It is important to note the speed of orders production: the Swiss machine is known not only for its accuracy, but also for its high speed of embossing, which is 2 times faster than the existing presses.

An undoubted advantage is the price of such lid - SMART-embossing is cheaper than a unembossed die-cut lid. Thus, the customer receives premium packaging for an affordable price.

In addition, the transition from embossed lid to SMART-embossing will prevent unnecessary spending on new equipment – this embossing is suitable for any filling machine, including old modifications, usually without changeover,» comments Sergey Kochetov, Сommercial Director of Prezent upakovka LLC.

Now, MILK Packaging Factory is the only producer in Russia that has SMARTembosser technology.

Swiss precision is in Russia now!