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Digital Advantage: Effectively Outfitting Crafty RTD Cocktails


That Boutique-y Gin & Whiskey Company by Atom Brands UK launched a range of crafty gin-based cocktails. They roll out this summer to the UK and Europe. Australia and New Zealand will be following later.

“We want more people to have access to interesting drinks in more places,” said a spokesperson for TBGC. “We know that drinkers are looking for increasingly exciting and sophisticated flavour combinations, and that putting these in cans or on draught will allow both retailers and bars to satisfy the demands of convenience and ease of service without compromising on flavour.”

Plans are to expand the RTD format as the selections by That Boutique-y Rum and That Boutique-y Whisky keep growing.

The drinks come in 33cl cans and are labelled using digitally printed PSL. The inspiration for the pop-art-like designs came from their existing Boutique-y labels. The goal was to create something that’s similarly eye-catching.

The colourful decoration is produced at CCL East Kilbride. The project proved to be a real team effort: CCL supported Atom Brands with trials to guarantee smooth application and best performance. In the end the quick turnaround time enabled stunning results at maximum flexibility and speed-to-market.

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