Double feedback: packaging and food industries in one platform

Four from 10 and 40 from 100 that is 40% from the total number of Rosupak exhibition visitors (25 751 people) are interested in equipment and technologies of food and packaging industry.

Food industry is the main consumer and the customer of package that mainly influences development of the packing industry. Activity of many companies which are involved in manufacturing and sale of the packaging equipment and technologies, is focused on the food-processing industry enterprises. And on the contrary, the companies relating themselves to the food industry actively extend there presence in the packaging market. The correlation of two industries visually shows the segment of technologies for the food and processing industry at exhibition FOODMASH which will take place in June, 15-19th within the limits of exhibition ROSUPAK. International exhibition company MVK is the organizer and of this exhibition and Association “Packmash” is its support. 10 specialized salons cover the various spheres of manufacturing, processing, package and storage of foodstuff.

NEW: FOODMASH unites 10 specialized thematic salons in one place!

They are:

• Equipment and technological lines for processing of meat, poultry and fish
• Equipment for milk processing and dairy products production
• Equipment for processing of berries, fruit, vegetables, soy and fruit-and-vegetable canned food
• Equipment and technological lines for processing of grain, flour, oil-producing crop, manufacturing of bakery products
• Confectionery equipment
• Equipment and technological lines for manufacturing of other food products and drinks
• Food and drinks technologies and packaging machines
• Industrial reefer equipment
• Other equipment for food manufacturing
• Services for the enterprises

Investments

Nowadays the priority tasks for manufacturers and supply contractors are sales support (attraction of buyers and search of new sales markets). In January, 2009 there had been conducted quality audit* of projects Rosupak/Foodmash and it let to define the buyer potential of these exhibitions in order to help exhibitors with the tasks solution. This information is especially relevant now when it is so important for companies to receive the marketing information, to know the plans, intentions and interests of the consumers and to define the strategy in the market in such economic situation.

The visitors of the exhibition were the heads and experts in food and process industry enterprises, manufacturers of agricultural production, experts in small and medium business, manufacturers of technologies and equipment, lab equipment. 87,7 % of the visitors make decisions or influence on making the decision in the company.

In a category «the purpose of your visit of the exhibition» people mark^*:

• purchase/negotiation about purchases (66%),
• establishment (support) of business contacts (74 %)
• studying the market situation (68 %).

60 % of visitors plan investments into the equipment and technologies for the food and processing industry . And the amount of planned investments is (in rbl):

• up to 3 million rbl. – 36,8 % of the respondents plan their investments
• 3 – 5 million rbl. – 8,4 % of the respondents plan their investments
• More than 5 million rbl. – 9,5 % of the respondents plan their investments.

See you at the 4^th International Specialized exhibition of equipment and technologies for manufacture, processing and packaging of foodstuffs “FOODMASH-2009”!

*According to the information provided by quality audit conducted in January, 2009 by representatives of Russkom IT Systems.