Exhibition Etiketka is a standard of developing label market

From 7 to10 October on the territory of International Exhibition Centre Crocus Expo in pavilion No1, hall No4 is organized 13-th International specialized exhibition Etiketka / LabelShow-2008. Organizer – International Exhibition Company MVK.

This MVK project boasts a long history and for the first time will be held in the modern first pavilion of hall No4 in International Exhibition Centre Crocus Expo, it will occupy the territory of 6000m². Over 100 national and foreign companies will present their achievements in the sphere of label producing. Among them are such renown market brands as UPM Raflatac, Avery Dennison Roll Materials Europe, Sereme, Wasberger, Alexander Braun , Variant P, Polygraphspektr, Package systems, AT Desyn, Bronko, Okil, SSL– Kontur, Neoprint etc.

Traditional participants of the exhibition are not only Russian but as well companies from Italy, France, Germany, Finland, Turkey, Belarus, Taiwan, Singapore and China .

Etiketka / LabelShow-2008 is one of the most relevant projects and, no doubt, reflects all the industrial achievements. New exhibition territory extend limits. Label had ceased to be a price tag but it accommodates important functions of the market production. Label not only brings out the name, aim, features and other characteristics it serves as ads promoting production on the market, preserving it from smuggling, facilitating commercial calculations. Label is a brand business card. According to label definition, exhibition subject provides visitors with demonstration of full-cycle label producing: from design idea, producing to promoting production on the market .

Business program of the exhibition will be quite active. Major event is Second International conference “Modern label: strategies of business and production” (organizers: – International Exhibition Company MVK, journal Tare and package, journal FSP/Flexography & Special types of Print). Conference is taking place on 8 October in conference-hall No2 which will be divided into two sections and where participants will have a chance to discuss most relevant problems of label industry:1. label as a marketing instrument; 2. program-apparatus systems of providing qualitative printing of label production .

of the exhibition will be quite active. Major event is Second International conference “Modern label: strategies of business and production” (organizers: – International Exhibition Company MVK, journal Tare and package, journal FSP/Flexography & Special types of Print). Conference is taking place on 8 October in conference-hall No2 which will be divided into two sections and where participants will have a chance to discuss most relevant problems of label industry:1. label as a marketing instrument; 2. program-apparatus systems of providing qualitative printing of label production .

Initially this year are performed master-clаsses on label design, brand creation and STM. Master-classes are performed on 9 October in the exhibition hall from 11:00 am

In the framework of the event usually are held two contests. Among them International contest for best label GrandEticket-2008 organized for 4-th time by International Exhibition Company MVK, Center of package, label, design and journal Tare and package, and Quaternary competition for the best child label painting, package mock-up and name for desserts and beverages Sweet box. Labels of the participants will be demonstrated on the stand of the contest, prize ceremony is on 10 October on the stage.

Traditional exhibition visitors – entrepreneurs, company managers and specialists of food, alcohol, building, chemical , printing, pharmaceutical, perfumery and light industries. Commerce chains and organizations, design-bureau and design-studio express peculiar interest to the exhibition. Over 10 thousand visitors are expected to attend Etiketka / LabelShow-2008.

Gala-ceremony of opening exhibition Etiketka / LabelShow-2008 is taking place on 7 October 12.00 am in the hall No4 of the first pavilion of IEC Crocus Expo .

During exhibition days fee-free buses will make a route from subway Planernaya to pavilions of IEC Crocus Expo.

• Price for one-entrance ticket – 100 rub
• Price for exhibition catalogue – 200 rub

Director of the exhibition project – Lomunova N.U.

Further information is available on official site Etiketka / LabelShow-2008: www.labelshow.ru