At the Interpack Trade Fair, Greiner Packaging presents key communication skills

The world’s most important packaging trade fair, Interpack, takes place in Düsseldorf from 24 to 30 April 2008. This year, Greiner Packaging will present itself at the fair under the motto “the world of communication”. This is reflected in the four worlds of “creativity”, “sustainability”, “consultancy” and “technology”.

The Interpack will achieve a new record size 50 years after it was first organised. It is the most important trade fair for processes and packaging trends in the areas food, beverages, confectionary and bakery products, pharmaceuticals and cosmetics, non-food consumer goods and manufactured goods.

Central topic: Communication

Willi Eibner, CEO of Greiner Packaging International: “Our core topic at the Interpack will be communication. It is a recurrent theme that shows through in the products and services offered by Greiner Packaging. The array spans from the sales message on a new, innovative packaging to solution-oriented communication with our customers and a cooperative relationship in our Europe-wide network of business locations.” Greiner Packaging expresses this “world of communication” in four areas dealing with the following subjects:

”“Creativity” and “Sustainability”

In the area of “creativity”, visitors to the fair will be astonished by creative packaging solutions reflecting the imagination of resourceful people. In the area of “sustainability”, Greiner Packaging shows its view of long-term, sustainable growth. It addresses the issues of responsible behaviour towards the environment and the prudent use of raw materials and resources.

“Consultancy” and “Technology”

“Consultancy” is characterised by vivid communication which offers the platform for competent customer support and product implementation. Under this heading, Greiner Packaging expresses its philosophy of close customer support from concept to the completed packaging solution. To conclude, the area of “technology” offers an overview of the huge variety of technological processes which form the basis for one of the largest assortments of packaging in Europe.